Syllabus B2

c) Explain the characteristics of the strategic, tactical and operational levels in the organisation in the context of the Anthony hierarchy.
d) Explain centralisation and decentralisation and list their advantages and disadvantages.
e) Describe the roles and functions of the main departments in a business organisation: 
i) Research and development
ii) Purchasing
iii) Production
iv) Direct service provision
v) Marketing
vi) Administration
vii) Finance.
f) Explain the role of marketing in an organisation: 
i) Definition of marketing
ii) Marketing mix
iii) Relationship of the marketing plan to the strategic plan