ACCA MA Syllabus F. Performance Measurement - Mission statements - Notes 1 / 4
The purpose of mission statements and their role in performance measurement
Mission statements often include the following information:
A mission statement contains the overall goals and objectives of the organisation which are not time specific and not quantified,
i.e. what the organization should be doing in the longer term and how it should go about doing it.
Mission statements often include the following information:
Purpose and aim(s) of the organization
The organisation's values and beliefs
The organization's primary stakeholders: clients/customers, shareholders, congregation, etc.
How the organization provides value to these stakeholders, for example by offering specific types of products and/or services