CAT / FIA FBT Syllabus A. The Business Organisation, Its Stakeholders - External Analysis - Notes 1 / 7
External Analysis
PEST analysis
The main components that an organisation should study in order to carry out an external analysis (PEST analysis) are:
Political environment/ Legal environment
Economical environment/ Demographics
Social environment / Environmental environment
Technological environment
Political Environment
Organisational decisions are strongly affected by developments in the political environment.
The political environment has its own system or framework. It regulates society therefore it regulates the system.
A political environment will have the following changes affecting a business:
Policies and Laws (for example laws regarding housing, education, defense, healthcare, energy and environment)
Taxation
Local Councils
Authorities
Overall conduct of its economic policy
Legal Environment
Laws come from a number of sources. Common law, parliamentary and government regulations are derived from it.
The legal environment affects all companies, for example:
factors | examples |
general legal framework | basic ways of doing business, negligence |
criminal law | theft, insider dealing, bribery, deception |
company law | directors & their duties, reporting requirements |
employment law | dismissal, minimum wage, equal opportunities |
health & safety law | fire precautions, safety procedures |
data protection | use of information about employees/customers |
marketing & sales | laws to protect consumers |
environment | pollution control, waste disposal |
tax law | corporation tax, income tax, sales tax |