External Analysis 1 / 7

External Analysis

Diagram

PEST analysis

The main components that an organisation should study in order to carry out an external analysis (PEST analysis) are:

  1. Political environment/ Legal environment

  2. Economical environment/ Demographics

  3. Social environment / Environmental environment

  4. Technological environment

Political Environment

Organisational decisions are strongly affected by developments in the political environment

The political environment has its own system or framework. It regulates society therefore it regulates the system.  

A political environment will have the following changes affecting a business:

  • Policies and Laws (for example laws regarding housing, education, defense, healthcare, energy and environment)

  • Taxation

  • Local Councils

  • Authorities

  • Overall conduct of its economic policy

Legal Environment

Laws come from a number of sources. Common law, parliamentary and government regulations are derived from it.  

The legal environment affects all companies, for example:

factorsexamples
general legal frameworkbasic ways of doing business, negligence
criminal lawtheft, insider dealing, bribery, deception
company lawdirectors & their duties, reporting requirements
employment lawdismissal, minimum wage, equal opportunities
health & safety lawfire precautions, safety procedures
data protectionuse of information about employees/customers
marketing & saleslaws to protect consumers
environmentpollution control, waste disposal
tax lawcorporation tax, income tax, sales tax

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